Harvesting Orange before the end of the year
"We would like to introduce the Orange brand - we do not yet have a date, but I think [it will be] at the end of this year," TP SA chief executive Marek Jozefiak said at a conference of telecom operators.
TP SA plans to pay Orange, the mobile services unit of TP SA's strategic shareholder, France Telecom, 1.6 percent of its revenues each year to make use of the name. The move comes as part of TP SA's strategy of using mobile services to offset falling fixed-line revenue. In April TP SA first announced that its mobile unit, Centertel, which operates under the brand name Idea, would launch the Orange brand within six to 12 months.
France Telecom has 47.5 percent of TP SA and fully consolidates its financial results. (Reuters)
TP SA plans to pay Orange, the mobile services unit of TP SA's strategic shareholder, France Telecom, 1.6 percent of its revenues each year to make use of the name. The move comes as part of TP SA's strategy of using mobile services to offset falling fixed-line revenue. In April TP SA first announced that its mobile unit, Centertel, which operates under the brand name Idea, would launch the Orange brand within six to 12 months.
France Telecom has 47.5 percent of TP SA and fully consolidates its financial results. (Reuters)
