Has Agora fuelled a price war among the dailies?

This decision came as a reaction to the news about the price of the new daily Dziennik to be released by Axel Springer, which is also going to cost zl.1.5. This price reduction will cost Agora zl.60 million per year and Agora's share price fell yesterday by 7.8%. "The effects of Agora's strategic decision will be visible in the long-term," explained board member Wanda Rapaczynska. Wlodzimierz Giller, DB Securities analyst commented, "The situation on the Polish press market is getting worse. Agora has just joined companies which spoil the market." Agora's decision has had an impact on other dailies: Zycie Warszawy also reduced its price to zl.1.5, while Presspublica, Rzeczpospolita daily's publisher, has yet to reach a decision. (Parkiet, p. 1; Puls Biznesu, p. 8). M.K.