Helion Internet book sales grow and grow - but no price competition

Gliwice-based book publisher Helion plans to earn zl. 3.8 million in r evenues from Internet sales in 2003 and despite the slump which has hit Internet sales, the total number of books sold should increased to 590,000. Last year the company sold 550,000 books worth zl. 14 million, which was a zl. 3.4 million increase in comparison to 2001. "Helion Internet bookstore managed to close 2002 with a 45% increase in turnover which meant that it had 40,000 orders amounting to zl. 2.9 million," explained Grzegorz Szwarc from Helion. The company will not change its price strategy, which aims at keeping retail prices at the same level in direct sales. Thanks to coo peration agreements with all other Internet bookstores, the publisher can make sure that prices remain at the suggested retail levels. (Puls Biznesu, p. 11) M.M.