Herbapol jumps on the export bandwagon

Herbapol Lublin, the country's largest herbal tea company, wants to increase its exports by 60%, by capturing a slice of the EU markets as well as Eastern ones. The company enjoys the biggest, namely 30% share of the zł.230 million herbal and fruit teas market. As last year, Herbapol Lublin wants to invest zł.5 million to modernize its machinery and to prepare to enter foreign markets. "The company predicts that increasing exports by 60% will lead to increasing its share in our sales by around 10%," said Herbapol's spokesman Jacek Sim. Last year, the company's income from exports was just 5%. The concern plans to increase its sales on the British market, where it has been present for a year now, as well as enter the French, German and Ukrainian markets. The Herbapol Lublin group consists of companies from Lublin, Gdańsk, Białystok and Łódź, employing 800 people. (Puls Biznesu, p. 10) D.W.