Herbapol Lublin eyes jam segment

Fruit and herb processing firm Herbapol Lublin is looking for an acquisition on the fruit preserve market, the company’s CEO Roman Górny told daily Rzeczpospolita. The takeover, which may be carried out next year, could raise Herbapol Lublin’s revenue by at least PLN 100 million. “In the next five years, we would like to control 20 percent of the Polish fruit preserve market, which would give us second place,” Górny said. In his opinion, the company’s entry does not mean less sales for the current market leader. “Thanks to our activity the overall sales of jams and preserves should start growing fast and in 2020 its value may be 30-40 percent higher than now,” the CEO added.