Hilton to open another hotel in Poland
Hotel operator Hilton Worldwide has signed a franchise agreement to open another hotel under the Hampton by Hilton brand in Poland, this time in Jelenia Góra, a health resort in southwest Poland.
The three-storey scheme, located close to the city’s Old Town and previously serving as a retail facility, is currently being refurbished and transformed it into a mixed-use building, comprising a 118-room Hilton hotel. Its owner, a Szczecin-based company called Ariadne, wants to open the hotel by the end of 2014.
“Poland is an increasingly attractive development market where in recent years we have successfully established a presence in some of the country’s largest tourist hubs including Gdańsk, Warsaw and Kraków,” said Patrick Fitzgibbon, senior vice president for development in Europe and Africa at Hilton Worldwide.
“As one of the few European markets whose economy avoided economic contraction during the recent global financial crisis, Poland offers terrific scope to benefit from further value branded hotels, such as the new Hampton by Hilton Jelenia Góra,” Fitzgibbon added.
Hilton Worldwide currently has 17 hotels operating or under construction in Poland. Six of them are scheduled to open this year, including DoubleTree by Hilton Warsaw Conference Centre & Spa and Hilton Garden Inn Kraków Airport.
