Hochland targets new market and doubles its capacity

To achieve this end, the company has just opened a new cheese factory in Wêgrowo at a cost of z³.45 million. "Over the next five years we would like to gain control of 30% of the hard cheese market," declared Miros³aw Steæ, president and general director of Hochland Polska. He added also that the company will partly try to increase its share in the market at the expense of its competitors, such as Mlekpol, Mlekovita, and SM £owicz. The company will soon increase its production from 6,000 to 10,000 tons of cheese a year, which means that also its demand for milk will grow by a fifth. "We are getting close to the production limits established by EU for local farmers. Now we need to negotiate the largest possible reserves, so that we do not lack milk," said Jerzy Mrozowski, production director. (Puls Biznesu, p. 6) A.F.