Homes on sale

Nickel Development has followed the winter sales trend and is offering apartments completed in 2007 at lower prices. Until the end of January, potential tenants can buy their new homes with a five- or 10-percent discount.

"January is generally considered the month of sales. Customers are used to seeing imposing 'sale' signs placed everywhere, and in a sense they are waiting for such occasions. We decided to take advantage of the sale boom and using the same idea present potential clients with a very interesting offer," said Piotr Drygas, marketing director at Nickel Development. "Despite the difference in the type of the product, our campaign is similar to the campaigns in the automotive industry and includes only apartments that have been completed and are ready for tenants to move into," he added.

Three of the projects included in the offer - Pelikan, Mały i Duży and Osiedle Poziomkowe - are located in Poznań, while one is in the coastal town of Mielno. The Poznań projects are situated in quiet areas, away from the city center but within an easy commuting distance. The project in Mielno, located in a wooded area, is only 150 meters from the sea and the apartments on offer come furbished beyond the developers' standard.

Drygas explained that because of the nature of the campaign, Nickel is not planning discounts for any other developments in the near future. However, this does not mean that there are no campaigns planned for other developments.

Drygas said he also believed that other developers may want to use this kind of campaign in the future.

"The residential market is seeing stabilization and such campaigns will soon become commonplace, exactly as they are in other sectors. It all depends on the developer. Well-established companies can afford innovative actions which will boost sales and increase customers' satisfaction. But small companies may have difficulties financing them." 

Anna Kapica-Harward