Hoop intends to become an international player through its expansion into Russia

To this end, in 2004 it acquired a 50% stake in Russian Megapack, which should end the current year finally in the black. "Russia is a market of huge potential. This is proven by the interest other companies from the sector have in this region. We are receiving cooperation proposals from them," said deputy president Marek Jutkiewicz. Currently, Megapack achieves 75% of all its sales in Moscow, while the remainder comes from other regions of Russia, although Hoop wants to change this situation. "We have the necessary production capacity. Over the next four years we will be willing to construct a plant in Russia," said Jutkiewicz. The company might also enter other markets through consolidation of the sector. "Over time, Hellena is losing value, while its market share is decreasing. Its most attractive asset is the brand," said Jutkiewicz. (Parkiet, p. 9) M.M.