Hoop's market share levels off but sales continue to grow

The board explains there are no reasons to fear yet, as the market itself has been growing, so in fact the sales has been growing too, says Marek Jutkiewicz, the vice president of Hoop. The company also makes private label products under the brands of discount shopping networks. They contribute to 25% of overall Hoop sales. Still, the competition is just behind the company. Zbyszko has increased its market share from 3 to 11% over the last 5 years, thus catching up with Hoop. Therefore, the board is planning take-overs including Helena. The market is also speculating about Maspeks or Paola. Hoop has also achieved success in natural drink sales abroad, in Russia. This year a decision will be taken about the possibility of building a plant there. In the last 6 months, Hoop's shares have increased from zł.12 to about zł.20. (Puls Biznesu, p.10) J.L.