Hortex has ambitious plans to increase market share

After major restructuring and reduction of the workforce, the company has experienced a breakthrough in its financial results, as its net profits exceeded zł.7 million in 2002/2003, while revenues stood at zł.360 million. It hopes to increase sales by 25% and achieve even higher profits by the end of this operating year in May. "The biggest and most promising part of our business is the segment of juices, drinks and beverages and we shall concentrate on this," said Tomasz Kurpisz, the president of Hortex. He also added that he hoped to increase the current market share of 14,4% by a few percentage points before May 2005. (Puls Biznesu, pp. 1, 7) M.K