Hot reception
Italian concern Merloni Indesit Polska's new plant in Łódź will employ 900 workers and produce one million fridges a year under the Indesit and Ariston brand names once it reaches full capacity in 2007. The manufacturer already holds a 14 percent share of the domestic market and its kitchen stove factory has been operating in Łódź since 1999.
Merloni's general director, Marco Milani, says: "Poland is an excellent place to invest in." According to his estimates the rate of return in Western Europe amounted to 4 percent in 2003, while in Poland the figure stood at 15 percent.
Figures indicate that by September this year turnover in Poland rose by 20 percent compared to the same period in 2003. The main reasons for shifting production eastwards are costs, increasing consumption and improved distribution. Merloni Indesit Polska is a local branch of Merloni Elettrodomestici based in Italy. J.T.
Merloni's general director, Marco Milani, says: "Poland is an excellent place to invest in." According to his estimates the rate of return in Western Europe amounted to 4 percent in 2003, while in Poland the figure stood at 15 percent.
Figures indicate that by September this year turnover in Poland rose by 20 percent compared to the same period in 2003. The main reasons for shifting production eastwards are costs, increasing consumption and improved distribution. Merloni Indesit Polska is a local branch of Merloni Elettrodomestici based in Italy. J.T.
