Household appliances break records

Year 2014 brings on the Polish market a massive buyout of household appliances. The sale of big appliances increased in the period of January-July 2014 by seven percent in terms of quantity and ten percent in terms of value. In the case of small appliances the growth is even more significant, Wojciech Konecki, CEO of the Polish Household Appliances Producers’ Association told Dziennik Gazeta Prawna newspaper. Experts say there are several reasons for such massive interest in household appliances. Firstly, the country’s economy is no longer influenced by slowdown what causes the salaries to increase. Secondly, the inflation is negligible, what results in price stagnation and encourages customers to buy products. Thirdly, increasing demand for apartments influences positively the sale of big household appliances. Most desirable products are non-frost refrigerators and washing machines. However, vacuum cleaners or steam cookers also note a significant sales growth, the former by 20 percent and the latter by 100 percent.