How to Avoid Greenwashing: Insights from Izabela Karolczyk-Szafrańska

Greenwashing, a marketing strategy creating a false impression of environmental friendliness, is increasingly under scrutiny. Companies often focus more on promoting an eco-friendly image than on implementing actual sustainable practices. This can involve introducing products made from alternative materials that do not genuinely reduce the carbon footprint.

“Greenwashing is one of the hottest topics today. No company aiming to grow in Poland or beyond should engage in actions that are…