Huntsworth enters CEE market

London Stock Exchange-listed Huntsworth sank £12 (zł.69) million into the purchase of Mmd, which will continue to operate under its current name. Through the tie-up, Huntsworth fully enters the CEE market, on which it had previously been present only via its affiliates.

"Our expansion on CEE markets makes us the biggest PR company in Europe," said Lord Chadlington, chief executive of Huntsworth.

After Edelman's recent controversial entry into Poland, Huntsworth is yet another investor widening the scope of its interest to the CEE PR market.

The Polish Mmd office has been operating since 1996. The value of the Polish PR market at the end of 2005 amounted to zł.250 million, and the average PR budget in companies reached zł.362,000, 20 percent more than the year before.