Idea Bank bans non-account holders from using their hubs

Demand for Idea Hubs’ unpaid office facilities and conference rooms is so high that Idea Bank has decided to close them off to non-account holders. 40 percent of regular visitors use Idea Hubs at least once a week, the bank informed in a release. Only one fifth of all visitors use Idea Hubs the same way they would a typical bank branch. The remaining 81 percent consider them a place to work, conduct business meetings, attend workshops and training sessions, or engage in various networking activities – a survey by Idea Bank showed. 59 percent of the surveyed Idea Bank clients visit Idea Hubs to use the free co-working space, conference rooms, Wi-Fi, office facilities and beverages. 27 percent also pay close attention to the location of a branch. Other important factors include: pleasant ambiance, interesting design or a desire to visit a much talked-about venue. The sample consisted of 230 clients who visited IB’s experimental branches in the first half of 2016.