IKEA opens up internet shopping in Poland

Starting on Thursday in Poland, it will be possible for customers to purchase products from the Swedish home furnishings company IKEA online. However, there is just one catch – for now, it is possible only for customers in Wrocław. The availability of ordering IKEA products online is being phased in gradually, the company says, because the volume and diversity of furnishings products translates into a very complex logistics challenge. “We decided on a gradual introduction of online orders, to be able to keep improve our solutions, in order to prepare well for the sale of furniture and accessories throughout the country,” Monika Zielińska, Deputy Director of multi-channel sales in Poland said in a press release. The introduction of online purchasing in Poland follows a successful pilot project introduced last year, in which customers in Wroclaw could order IKEA’s products by telephone.