Business Paid
IKEA Slashes Prices by PLN 5,000, Faces Unforeseen Challenges
15:18
In a surprising move amid rising industry prices, IKEA reduced the cost of 5,000 products, investing PLN 130 million initially, with plans to extend it to PLN 500 million. The average 19% reduction aligns with pre-pandemic rates.
This article is for subscribers
Warsaw Business Journal subscribers get the full archive (12,248 articles going back to 1995) and the print edition.
SubscribeOr try Poland A.M. free for 7 days, the daily briefing, or see all plans and prices.