IKEA with collection for 60th anniversary of the brand in Poland
12:18
IKEA refers to the special anniversary of 60 years of co-operation with Poland in its latest collection HUSLIÅ. A limited series of products inspired by traditional Lowicz patterns is a part of a campaign aiming at presenting the history and essence of this long-lasting friendship.
The beginnings of the common history of the Swedish brand and Poles go back to 27 January 1961 when the founder of IKEA Ingvar Kamprad placed the first order for the delivery of 500 beech ÖGLA chairs at the Polish factory. It has been 60 years since then, and the unique relationship has developed into many different activities - sales, shopping center management, production, cooperation with external suppliers, and even green energy generation.
HUSLIÅ’s collection is a culmination of fruitful cooperation and, at the same time, an opportunity to introduce a few traditional patterns combined with Scandinavian design to Polish homes. Family, local craftsmanship, and folk pattern are the basis of this series. It has been manufactured 100% in Poland and will be available only on the local market.
Patterns from Łowicz are known not only in Poland, but also throughout Europe. So it’s no wonder that they became an inspiration for IKEA designers while creating HUSLIÅ collection for our customers. In strong red, yellow, blue and green colors we find a return to our roots,
