Improving on an old theme

Plans for the station include a radical improvement of broadcasting quality, as well as a significant increase in the number of reporters. To finance this move, as well other investments, Polsat is considering an IPO.

"I think we will soon reach 500,000 viewers," said Sławomir Brzeziński, TV Biznes' editor. "We would like to see an increase of economic awareness in society, so that people are less susceptible to political manipulation," adding that the fostering of a good climate for Polish business has always been the station's core philosophy.

"At the very beginning our target was mainly serious investors with a lot of knowledge of the stock-exchange process. Over time, we have attracted an increasing number of new investors with very little experience of the bourse," explained Brzeziński.

Although the channel will retain its primarily economic focus, it plans to extend its offer to include other things such as weather services. "We will remain a thematic station, though," assured Brzeziński.

The previous owner of TV Biznes was professor Piotr Chomczyński, a world-renowned biochemist. He is also the owner and president of the Molecular Research Center in Ohio, in the US.

Founded in 2004, Biznes TV is available via Cyfrowy Polsat and Cyfra+ platforms.