In 2023, 72% of Poles shopped online
18:53
In 2023, 72% of Poles shopped online, a decrease from 77% in 2022 and 79% in 2021, according to DPD Poland and the "Barometr e-Shopper" study for Geopost. This decline aligns with the European trend of reduced interest in e-commerce, but the stability of regular online shoppers suggests this purchasing method remains strong.
Approximately 66% of Polish e-consumers believe they can find everything they need online, compared to 55% across Europe. In 2023, price was a key factor influencing purchasing decisions for 65% of Polish e-consumers. Inflation also drove 8 out of 10 regular Polish e-consumers to shop on C2C platforms and 4 out of 10 to increase purchases of used goods. This trend is more pronounced in Poland compared to other European countries.
Source: inwestycje.pl
