In Brief 2: Advertising market in 2003; BA and LOT reduce prices

By taking into account value of outdoor advertisements, the whole market stood at zł. 11 billion. However, this means that majority of the growth is the result of growing discounts to clients and changing the methodology of calculating market value, thus expectations of a revival are premature. (Rzeczpospolita, p. B1) ... A month after the launch of cheap flights by Air Polonia between Warsaw-London, British Airways and LOT have replied by decreasing the price of their return tickets on this route by $50. (Rzeczpospolita, p. B3). M.M.