In Brief 2: Tchibo; Canal Plus Cyfrowy IT; Credit Suisse Life & Pensions

In the second half of March coffee producer Tchibo is going to launch a television campaign of one of its products Tchibo Exclusive. According to Tchibo Warszawa PR manager Maria Oskroba, the spot will be seen by app roximately 90% of the target group. (Media i Marketing Polska, March 6-19, p. 11) ... Canal Plus Cyfrowy intends to expand its IT services. One of the bigger projects envisages expanding its on-line services for its subsc ribers. (Media i Marketing Polska, March 6-19, p. 23) ... Credit Suisse Life & Pensions has closed last year with a loss of zl. 21 million. The loss is nearly seven times larger than the one generated in 2001. (Parkiet, p. 7) A.Z. Experts disagree on the size, but one thing is sure, the gray economy is growing The gray economy is expanding. According to an international expert on the sector, Professor Friedrich Schneider, it generates up to 27.4% of Poland's GDP. According to estimates from the Central Statistical Office (GUS) the gray sector accounted for 14.8% of GDP in 2000. GUS economists believe that in 2001 and 2002 this share increased to 16% and not Schneider's 27.4%. "The gray sector is increasing in almost every country developing its economy," said Schneider. According to BRE Bank chief economist Janusz Jankowiak, the higher the rate of unemployment, the larger is the part of GDP generated by the gray economy. Currently, around five million people are illegally employed in this sector. (Rzeczpospolita, p. B1) A.Z.