In Brief: The Outlet Company; PML; KSC; TV ad expenditure

Belgian-British The Outlet Company, intends to construct factory outlets in Gdańsk and Warsaw. Each branch will cost approximately EUR 30 million. Outlets stores attract customers by offering brand products at low prices. (Gazeta Wyborcza, p. 30) ... State-owned Polski Monopol Loteryjny (PML) intends to return to the market without the support of the state lottery Totalizator Sportowy. Next year PML envisages generating revenues of zł. 90 million. (Puls Biznesu, p. 8) ... The National Sugar Corporation (KSC) has reached a settlement with trade unions over issues concerning employment guarantees, salaries and severance packages for the workers in restructured sugar refineries. KSC has granted 36 month employment guarantees. (Puls Biznesu, p. 6) ... According to the latest estimates, advertising expenditure are no longer decreasing. In 2004, television stations envisage a 3-5% increase in advertising budgets. "After the third quarter the market stabilized. The revenues of private television Polsat for instance, have been even higher than last year," said Zbigniew Adamczyk, the deputy president of Polsat Media who is responsible for selling commercial time on Polsat and TV4. In the third quarter public television TVP also traditionally generates the largest amount of revenues. (Puls Biznesu, p. 9) A.Z.