In Brief: Żywiec tender won; New Okocim beer; Soft drinks marketing season

McCann-Erickson Polska won a tender and will prepare all the advertisements for beer producer GRUPA ŻYWIEC. The company will be responsible for re freshing the brand name, improving the market standing of the company and gaining new consumer groups. (Media i Marketing Polska, p. 12, April 17-30) ... Another beer producer GRUPA CARLSBERG OKOCIM has introduced a new beer brand called Harnaś. It is to be marketed as a nationwide mass beer. (Media i Marketing Polska, p. 12, April 17-30) ... The spring season for marketing soft drinks has begun. SPRITE has launched its 30-second TV spot, which presents young people who are interested in music, dance and sport. ... On April 14, Maspex, producer of CAPRIO juice, launched its new advertising campaign. ... NUTRICIA POLSKA has decided to try and get ahead of the game and celebrate Childrens' Day (June 1) by preparing numerous promotions in selected stores, which will be launched on May 5. (www.mediarun.pl) M.M.