In May, customers visited small stores less, bought more
17:25
In May 2020, customers visited small stores less than a year ago, but they did more shopping, said the trade body Polish Chamber of Commerce (PIH). The average transaction value was PLN 19.6, or 30 percent more than a year earlier and 16 percent more than April 2020.
According to data, in May this year the total value of sales in so-called small-format stores, i.e. with an area of up to 300 sqm, was 5.7 percent higher than in May 2019, while the number of transactions decreased by 20 percent during this time.
Small-format stores up to 300 sqm include small grocery stores up to 40 sqm, medium grocery stores 41-100 sqm, large grocery stores 101-300 sqm and specialized liquor stores.
The study authors pointed out that most of the restrictions introduced earlier ceased to apply in May, and sales in small-format stores returned to their pre-epidemic status every week. The increase in the number of transactions was accompanied by a decrease in the average basket value.
Customers of small-format stores more and more often came to nearby outlets for small, impulse purchases, authors added.
(PAP)
