Inflation hits online trading

According to Katarzyna Iwanich, CEO of Insightland from Hexe Capital Group, we can assume that the worsening economic situation in Poland will affect online trade. If inflation does not start to slow down, this state of affairs may persist even for the next several months. 

In the pandemic, the development of e-commerce accelerated, successively increasing its share in total retail trade. Market forecasts assumed the continuation of these increases year on year now due to inflation. The prices of products and materials are also increasing, according to the Central Statistical Office (GUS) in May this year, compared to May 2021. 

"Marketplaces are starting to raise commissions, most of these increases are taking their toll on customers, and those customers are simply increasingly abandoning online shopping altogether. Online stores begin to offer further discounts, promotions, and sales to prevent large drops in sales and turnover in the coming months. The decreasing interest in online shopping can also be seen in the number of shipments – these have been noticeably lower in recent weeks, according to courier companies,” Katarzyna Iwanich said.

Moreover, Poles are starting to refrain from buying household appliances, textiles, and audio/video equipment – products that are not necessities, which we buy online.

(WBJ)