ING BSK and PKO BP launch campaigns to increase customers' IT savvy

"We are currently running just above 975,000 personal accounts. This year we plan to increase this number by around 15%. In order to do this we have simplified our offer. Instead of 11 we offer four types of accounts. We have also reduced the fees," said Brunon Bartkiewicz, ING BSK president. Currently 73% of the bank's customers use at least one form of electronic services offered by the bank. ING representatives hope to see this figure grow to 100%. Meanwhile, the leading bank in the sector, PKO BP, hopes to see every fifth customer use the Internet to manage their accounts. "We have over 5 million accounts, out of which 266,000 customers use the Internet. We want this number to grow to 1 million by the end of 2005," said PKO BP deputy president, Jacek Obłękowski. (Puls Biznesu, p. 10) A.K.