Innova Capital backs Netsprint Group
11:25
Private equity fund Innova Capital has invested in Netsprint, an advertising and marketing company. The growth round is a combination of a capital increase and an acquisition of shares from Dirlango, a company controlled by Łukasz Wejchert and Maciej Żak.
"Netsprint, with its leading marketing position and scalable platform approach, fits well into our investment criteria. ... We believe that our growth capital and experience in scaling businesses locally as well as internationally will allow Netsprint to further accelerate growth," said Magdalena Magnuszewska, Managing Director at Innova Capital.
The Netsprint platform enables publishers to maximize their ad inventory and revenues as well as increase the prominence of their content through content recommendation engines. The data management platform analyses more than 50 million cookies on a monthly basis. Netsprint is also a finger printing device which delivers cross-device advertising solutions.
