Insurers follow the success of 4Link and switch to direct sales

The sales of insurance policies through the telephone is rapidly expanding, with a growing number of companies interested in entering the sector. The current market leader is Dutch-Israeli TU Link4, which only sells its products through this distribution channel. Following about 18 months of operations and specializing in car insurance, it has recorded zł.14.6 million in contributions in Q1 this year, as compared to zł.7.7 million a year earlier. Cardiff Polska (CP) started developing telesales before Link4 and CP president Jan Emeryk Rościszewski, said that this channel is expanding dynamically and is still far from saturation. Another company in the sector is CitiInsurance which revealed that revenues from its telesales already comprises about a third of its total sales. One of the leading traditional insurance companies, Warta, announced plans to enter direct marketing, but declared that it will not limit itself to sales through the telephone. This fall also Ergo Hestia said it plans a similar move. (Parkiet, p. 8) A.K.