Intel announces internal reorganization and merger

Intel, the world's largest computer processor producer, has spent $50 million on promoting its brand in Poland over the past decade, as well as $3 million on educational purposes. "These investments will be continued," Stacy Smith, Deputy Intel President for Europe, the Middle East and Africa told a press conference. The company has also decided to change its organizational structure by merging its Warsaw office with Gdańsk-based Intel Technology. Intel's estimated 2002 revenues amounted to zł. 370 million, while Intel Technology which entered Poland six years ago, and is o ne of the company's largest research and development centers, recorded revenues in excess of zł. 53 million. "We are counting on the synergy effect and increased effectiveness thanks to the integration of the two entities," said Intels Piotr Pągowski, who is responsible for Central Europe. (Rzeczpospolita, p. B5) A.K.