Inter Cars' Triumph
One of the country's leading car-parts distributors, Inter Cars, has signed an exclusive distribution deal with the British kings of the open road, Triumph.
Inter Cars already supplies and sells motorcycle parts but the new agreement will see it add bike importer to its list of credentials.
The 15-year-old firm currently has more than 50 branches across the country and last year recorded a first-half net income of zł.287 million.
Inter Cars' motorcycle department head, Krzysztof Król, said: "We didn't want to mess around importing a brand from China, for example, that was not well known. Our research showed that Triumph was a respected name on the Polish market and that there was a demand that is not being met."
The first bikes will be imported next month in time for the Warsaw Motorcycle Show 2005 on March 11.
"Inter Cars will carry Triumph's complete range of 14 bikes in its Warsaw showroom. By the end of the year we hope to set up five or six showrooms with partners across the country," Król added.
Inter Cars hopes the venture and the launch of other new products will increase revenues by 35 percent.
The company is looking at entering foreign markets, offering machine parts and possibly selling cars. The move comes at a time when Triumph, which had a 2004 turnover of zł.640 million, is looking at boosting its annual sales of 30,000 bikes by around 25 percent a year for the next five years.
Triumph's export manager, Nick Bloor, said: "Growth in Poland is forecast to be strong and that is what we are interested in-the long-term view."
Inter Cars already supplies and sells motorcycle parts but the new agreement will see it add bike importer to its list of credentials.
The 15-year-old firm currently has more than 50 branches across the country and last year recorded a first-half net income of zł.287 million.
Inter Cars' motorcycle department head, Krzysztof Król, said: "We didn't want to mess around importing a brand from China, for example, that was not well known. Our research showed that Triumph was a respected name on the Polish market and that there was a demand that is not being met."
The first bikes will be imported next month in time for the Warsaw Motorcycle Show 2005 on March 11.
"Inter Cars will carry Triumph's complete range of 14 bikes in its Warsaw showroom. By the end of the year we hope to set up five or six showrooms with partners across the country," Król added.
Inter Cars hopes the venture and the launch of other new products will increase revenues by 35 percent.
The company is looking at entering foreign markets, offering machine parts and possibly selling cars. The move comes at a time when Triumph, which had a 2004 turnover of zł.640 million, is looking at boosting its annual sales of 30,000 bikes by around 25 percent a year for the next five years.
Triumph's export manager, Nick Bloor, said: "Growth in Poland is forecast to be strong and that is what we are interested in-the long-term view."
