Interia.pl ups the stake in free e-mail accounts

Interia.pl and o2.pl, two major Internet portals, increased the capacity of their free e-mail accounts tenfold up to 250 MB. This has delighted many Internet users, but analysts believe this is a risky move as they say there is no such thing as free account user loyalty. "It is too early to predict whether increasing our accounts' capacity will make our portal more attractive, but we do not believe that we will notice a significant increase in users because of this," said Mariusz Kuziak, Interia.pl's marketing director. However, the competition knows that Interia.pl and o2.pl will attract more customers and while no other portal has officially declared they will follow suit, they will be forced to follow Interia.pl's steps. It is an open secret that the biggest Internet portals unofficially agreed not to create such large free e-mail accounts, but a person close to one of the players claimed that Interia broke the rule. (Puls Biznesu, p. 8) D.W.