Investon to open small chain of franchise hotels
To date the company has two hotels, one in Pruszków, near Warsaw and the other in Świebodzin. "By 2010 we plan to establish between four to six of such hotels," said Investon deputy president, Jacek Piasta. In order to execute the plans, the owners of Ideal, as this will be the name of the new network, plan to expand through franchising. "The value that potential investors will get include a common brand name, a nationwide reservation system, as well as the possibility to carry out common marketing activities," said Piasta. Investon plans to have a network of three star hotels. "The average investments do not exceed the average prices in the sector that is $30,000 for a hotel room," estimates Jan Błoński, Investon president. (Puls Biznesu, p. 11) A.K.