It's all adding up

The good results are to continue into 2006 when the market is expected to grow by a further 10 percent. According to the report, TV will remain the dominant advertising medium. Television ad spending is expected to increase by 10.8 percent this year, 10.5 percent in 2006 and 7.5 percent in 2007.

The press advertising market is expected to grow 10.5 percent in 2005, nine percent in 2006 and 8.5 percent in 2007. (Reuters)