It's never too early
November is only halfway through, and some stores and businesses have already had their Christmas decorations on show for a fortnight or more. It seems the garlands, lights, Christmas trees and gifts adorn shop walls and appear in window displays earlier and earlier every year. While most of us haven't even begun our holiday shopping, retail shops can't wait to get into the festive spirit.
"Since November 1 was a holiday, our first opportunity to begin our holiday preparations was November 8 this year. We always try to have the decorations in place as soon as possible," explains Dorota Całka, Smyk's spokesperson.
At Smyk, the decorations have been appearing this early for the past four years, and it's easy to understand why. According to Całka, consumers, especially children, love to shop in the festive atmosphere. "Our customers expect it," as soon as the weather begins to turn chilly, she notes. Of course, atmosphere isn't the only reason. When the decorations go up, so do the sales.
When asked if the twinkling adornments bring with them higher sales, Całka answered: "Absolutely."
While the early holiday trimmings may not be the only impetus behind the increase in sales, there's little doubt that the brightly ornamented trees and holiday music serve as reminders that there are only seven more shopping weeks left to fill Santa's bag with goodies. It also gives stores the opportunity to sell holiday related products, which consumers quickly snatch up around this time of year.
Małgorzata Krawczyk from the Warsaw office of public spaces said: "Official lighting up of decorations in permanent places occurs on the first weekend of December. We bring your attention to the fact that private owners of hotels and shops put up their own holiday decorations according to their own timetables."
"Since November 1 was a holiday, our first opportunity to begin our holiday preparations was November 8 this year. We always try to have the decorations in place as soon as possible," explains Dorota Całka, Smyk's spokesperson.
At Smyk, the decorations have been appearing this early for the past four years, and it's easy to understand why. According to Całka, consumers, especially children, love to shop in the festive atmosphere. "Our customers expect it," as soon as the weather begins to turn chilly, she notes. Of course, atmosphere isn't the only reason. When the decorations go up, so do the sales.
When asked if the twinkling adornments bring with them higher sales, Całka answered: "Absolutely."
While the early holiday trimmings may not be the only impetus behind the increase in sales, there's little doubt that the brightly ornamented trees and holiday music serve as reminders that there are only seven more shopping weeks left to fill Santa's bag with goodies. It also gives stores the opportunity to sell holiday related products, which consumers quickly snatch up around this time of year.
Małgorzata Krawczyk from the Warsaw office of public spaces said: "Official lighting up of decorations in permanent places occurs on the first weekend of December. We bring your attention to the fact that private owners of hotels and shops put up their own holiday decorations according to their own timetables."
