Jardin Rich enters Poland

Candy producer Jardin Rich is entering the Polish market with an investment worth PLN 2 million encompassing the construction of a new production line, where 50 people will find employment, the company informed in a press release. "Since last year, we have been researching the market. We want to fill the niche on the candy market with an innovative product. We will not limit ourselves to the production of our own candies," said Jędrzej Szynkarczuk, CEO of Sympatic, the exclusive partner of Jardin Rich in the EU. Jardin Rich wants the candies produced in the new plant to be sold in Poland, Hungary and the Czech Republic, among others. The initial production volume is set at 200,000 - 300,000 candy filled cans a month and is subsequently expected to grow to 1 million cans. The confectionery market in Poland is worth PLN 14 billion and is growing by 2.3 percent a year on average.