Jeronimo Martins to sell 2,000 tons of Polish apples at Portuguese chain

Jeronimo Martins, the owner of Polish discount chain Biedronka, will import 2,000 metric tons of Polish apples and sell them via its Portuguese retail chain Pingo Doce. The sale is accompanied by a large-scale advertising campaign stressing the fruit’s country of origin. The Polish Embassy in Lisbon has been promoting Polish apples through “long-term economic diplomacy,” after the imposition of the Russian embargo on Polish fruit, the embassy said in a statement. Poland is the world’s no. 1 exporter of apples and it used to export 75 percent of its entire production to Russia. The embargo put Polish orchards in a perilous situation and they were forced to look for alternative markets, like the Far East. Polish apples are already being sold and heavily promoted in Singapore’s NTUC Fair Price retail chain. Polish orchard growers are also interested in UAE as a possible trade partner that could potentially open African markets to Polish fruit.