Kimberly-Clark looks to the future after buying Klucze

Yesterday the biggest domestic producer of paper-based hygienic products Klucze changed its owner for unknown sum, as it was sold by International Paper to American concern Kimberly-Clark. Through this move the American concern took control over 29%, or an estimated $165 million, of the Polish market. Almost 23% of this sum comes from toilet paper sales, in which the Klucze plant is a leader with a 30% market share. "We want to keep the dominant position of Klucze. Annual sales of paper-based hygienic products amount to 4 kilograms per capita, while in EU countries this reaches up to 12 kilograms. Research shows us that the domestic market is likely to increase by 50% over the next 5-10 years," said the general director of Kimberly-Clark in Poland Tomasz Lisewski. (Parkiet, p. 3) M.M.