Korean white-goods producer LG hopes brand awareness will promote mobiles

Korean conglomerate LG will launch its mobile phones on the Polish market next year, planning to secure 5% of the market. LG has been present on the Polish market for years and it is mostly known for its white-goods, radio and television equipment, computer equipment and air-conditioning. "We will try to create brand awareness in the GSM segment and afterwards thanks to numerous promotional-marketing activities we will inform consumers about our offer and benefits resulting from using our mobiles," announced Marcin Forbert from LG Electronics. The company will only offer its telephones through the GSM dealer sales network, but "we might decide to sell them on our own in the future," explained Forbert. GSM companies seem satisfied with introducing LG phones to the Polish market as the move will substantially broaden choice. (Puls Biznesu, pp. 1, 8) M.M.