Krosno's new strategy will bank on its brand, not production

Stock-listed glass producer Krosno believes that production of glass is not as profitable as trading its branded products and thus it intends to limit output. Industrial glass is to become the core product of the company and thus the management board plans to gradually spin off other activities.

Apart from the producer of glass fibers, Krosglass, which will debut on the bourse, the firm is also planning to float its Jasło-based glass-mill via the NewConnect floor.

In connection with the new strategy, the firm will soon begin lay offs and in this way it will limit its own, risky production due to high manufacturing costs and to this end it is looking for suppliers abroad where it might be cheaper. (Parkiet, pp. 1, 3; Puls Biznesu, p. 15) M.M.