17:41 29 December 2025
Krzysztof Król: 2026 will be breakthrough for AI in gaming
The year 2026 will mark a turning point for artificial intelligence in gaming, predicts 7Levels vice-president Krzysztof Król. He believes AI is currently used poorly in games and marketing, but better tools and greater developer understanding should lead to a more positive reception among players. Król also argues that online games are losing their appeal, potentially reviving demand for social, offline experiences. He expects Nintendo Switch 2 to sell 50 million units by the end of 2026, boosting publishers focused on the platform.
At the same time, major releases such as Grand Theft Auto VI will dominate release windows, forcing smaller studios to adapt. For 7Levels, 2026 will focus on smaller, trend-aligned projects, expanded publishing activity, and gradual stabilization across the gaming industry.
