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Lean business model fuels St1

Energy company St1, which has made its name in petrol sales in Finland and Sweden with its low-cost business model, is now looking to move its activities to Poland. The firm boasts a network of over 280 fuel stations in the two Nordic countries, and plans to open its first self-service fuel station in Poland by June next year.

"The country has the same number of petrol stations as Sweden but the population of Poland is four times bigger. Fuel consumption is hence expected to increase significantly," St1's managing director, Juha Kokko, said.

The stations will be self-service in the strictest sense. Foreign outlets are maintained remotely from Helsinki using an internal Enterprise Resource Planning system. Last year St1 recorded turnover of ?350 (zł.1,416) million with a staff of just 24.

"Our company has a high level of technological expertise. The use of the latest technology means that we can build petrol stations cost-effectively," says Kokko.

St1 says its first outlets in Poland will most likely appear in the south, but hopes to have a countrywide network within five years.

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