Let's meet in Warsaw
The Warsaw Destination Alliance (WDA) recently held a high-powered gala evening to honor the groups that have contributed most to raising the capital's profile as a tourist destination. The event at the Hyatt hotel was attended by more than 200 guests and coincided with the first live broadcast of the alliance's slick new advert on CNN.
The 'Let's meet in Warsaw' ad is part of a 400,000 promotional campaign targeting viewers three times a day on the network until mid-December and follows a similar spot that was run on BBC World throughout the summer.
Guest speaker at the black-tie event was Marco Barros, the executive director of the San Antonio Area Tourism Council, who flew over from the USA for the event. The Warsaw Destination Alliance shares a number of similarities with the tourism council in San Antonio, which is a private sector organization comprised of hotels, attractions, museums, car rental agencies, airlines, restaurants, transport companies and industry suppliers.
The WDA is just 16 months old but already there are indications of its effectiveness. It's thought that promotion and cheap flights have helped boost the number of visitors to Poland by around 15 percent earlier this year. J.T.
The 'Let's meet in Warsaw' ad is part of a 400,000 promotional campaign targeting viewers three times a day on the network until mid-December and follows a similar spot that was run on BBC World throughout the summer.
Guest speaker at the black-tie event was Marco Barros, the executive director of the San Antonio Area Tourism Council, who flew over from the USA for the event. The Warsaw Destination Alliance shares a number of similarities with the tourism council in San Antonio, which is a private sector organization comprised of hotels, attractions, museums, car rental agencies, airlines, restaurants, transport companies and industry suppliers.
The WDA is just 16 months old but already there are indications of its effectiveness. It's thought that promotion and cheap flights have helped boost the number of visitors to Poland by around 15 percent earlier this year. J.T.
