LG announces ambitious mobile phone market plans

"We have an interesting product portfolio and we are capable of rapidly reaching new market segments," said Grzegorz Kania, mobile phone sales and marketing director for LG Electronics in Poland. The Korean manufacturer hopes to increase its market share to 10% by next year, a goal that is to be attained via cooperation with newly founded virtual operators - provided current negotiations go as planned. Leading market operators are skeptical about LG's ambitious plans, with one anonymous representative noting that "LG missed the best period of market development, and their offering is also poor." Still, LG is positive claiming that according to its research the domestic market for new mobile phones will reach 8.5 million units annually in 2007. (Puls Biznesu, p. 9) A.K.