LG sets ambitious plan to increase sales by over tenfold next year

Since August 2004 LG has sold over 30,000 mobile phones on the Polish market, most of them to Era mobile network subscribers. However, LG already offers its phones to Idea subscribers and is finalizing the n egotiations on cooperation with Plus. The concern wants to win a 5% share of the market. "We offer products which are competitive in terms of price and accessible on many European markets," stated Marcin Forbert, responsible for mobile phone sales at LG. Nevertheless, most competitors are skeptical about LG's chances of increasing its market share that quickly. "The sale of 5 00,000 phones is a very optimistic forecast for LG. It is a strong player, but it has been operating in Poland for too short a period of time in this segment of the market. Thus, it has to give cheap phones to the operators or else offer their aggressive promotion," a representative of one of the l argest mobile phone suppliers told Puls Biznesu. (Puls Biznesu, pp.1,7) E.B.