Lidl spends PLN millions for commercials

Retailer Lidl has launched its new advertisement campaign in the second half of August, since then it has spent some PLn 30 million for television commercials and counting, the media reported citing data gathered by Nielsen. On Friday, September 11 first episode of a new culinary programme by Lidl will be aired online.   The last campaign, which lasted three years was worth PLN 1 billion and resulted with a 35.3 percent increase in sales revenue of the retailer.