Lidl spends PLN millions on commercials

Retailer Lidl launched its new advertising campaign in the second half of August, since then it has spent some PLN 30 million and counting on television commercials , the media reported citing data gathered by Nielsen. On Friday, September 11 the first episode of a new culinary programme by Lidl will be aired online. The last campaign, which lasted three years and was worth PLN 1 billion resulted in a 35.3 percent increase in sales revenue.