In Poland, the Wermuth / aperitivo category has returned to its dynamic growth. Last year, its sales increased mainly due to the introduction of new flavor variants. The classic variants still attract the most attention, but customers more and more often decide to explore new flavors or forms of serving.
"We enter this market segment right away with innovation. Currently, all alcohol categories are driven by their flavor variants. Inspired by the trend, alongside the classic Monte Santi Aperitivo: Bianco and Rosso, we propose innovative Chilli and Pink variants. So that these products meet the hottest needs of the market. , we have made large investments," Jakub Nowak, President of the Management Board of JNT Group, revealed.
"They will be distinguished not only by their original taste but also by the modern design of the packaging. They will be perfectly visible on the shelf thanks to the elegant, painted bottles," Jakub Nowak added.
Monte Santi Aperitivo will be perfect as an introduction and a subtle opening to social meetings. They can be served on ice or as part of a cocktail with other alcohols.
The introduction of the new product line will be accompanied by a wide digital campaign, including social media and activities in the blogosphere, as well as PR, events, contests, and communication at points of sale.