Sales of sex toys in the pandemic increased several times

The market of sex toys and gadgets – from supplements, through lubricants, to BDSM, which we are no longer afraid of – is developing at a staggering pace. 

“Most often they are bought by men for their women to awaken their erotic fantasies and open up to new games and experiences. But more and more women are investing in good quality sex toys for themselves,” Ewa Łukasińska, President of Bloom Ploom, said. 

As she estimated, the growth of this market is related to the growing awareness of Poles about sex and increasing openness, and an additional impulse was the pandemic, during which the sale of erotic gadgets grew even at a three-digit pace. Statistics show that the hottest period for erotic e-shops is right now, around Valentine's Day.

“Recently, Poles have become more and more open to amenities related to their sexuality, they are more and more willing to use sex toys, and they talk about it more and more boldly. Especially women are becoming much more liberated, stop fearing criticism, stop being afraid of talking to doctors and specialists about their problems or bed relationships," she added.

Cyclical research on the sexuality of Poles has been conducted by prof. Zbigniew Izdebski from the Faculty of Pedagogy of the University of Warsaw. In the last edition carried out in the spring of 2020, i.e. during the first lockdown, 51 percent of Poles positively assessed their sex life. The most satisfied turned out to be young people, aged 30-49 (59 percent of the answers very good and rather good), and younger people, between the ages of 18-29 (55 percent of the positive answers). The President of Bloom Ploom believes that the young generation of Poles, in particular, is now more open to topics related to sexuality, and sex – unlike in the older generations – is no longer a taboo subject for them.

(Newseria)